Fight Business Podcast: Decline of McGregor's Star Power? UFC Revenue Up; Net Income Down

With lower than expected "TUF" ratings and the recent controversy surrounding the star at a recent Miami Heat NBA playoff game, it sparks a serious question: Is Conor McGregor's star power waning? What can the former Ultimate Fighting Championship king do to increase his selling power again?

Also covered is the UFC revenue being up, but net income being down according to the Q1 Endeavor (EDR) 8-K. What can Endeavor do to continue to raise profits during this time of increasing interest rates? Sponsorships like Crypto are looking very likely to fall through, and who will win the upcoming media rights deal?

Patrick Auger covers this and more on The Fight Business Podcast.

Timestamps:

(00:00) Episode Overview
(02:59) UFC / Endeavor Finances: Revenue up, net income down
(42:20) McGregor's Star Power
(56:09) QUICK HITS: Israel Adesanya and Alexander Volkanovski are the first Prime-sponsored athletes, Tai Tuivasa signs with Chosen Management Group, Jorge Masvidal reports max UFC payout of $5 million, Crypto ceases U.S. operations
(01:00:54) Professional Fighter League Business Strategy, PFL MMA Ratings all time high
(01:16:29) Outro